Although not required, offering perks to investors can be a powerful way to boost your crowdfunding results. Rewards often increase the total raised because they give investors an extra reason to commit. A well-chosen perk can nudge someone who’s “on the fence” into investing—or into increasing their pledge.

Focus on Your Investors

The hardest part is often deciding what to offer. As a Forbes article on crowdfunding points out, the more you focus on your customers’ needs and interests, the easier it is to pick an effective reward. Choose something that builds loyalty and keeps investors engaged with your business. A base of committed investor-customers can be one of the biggest long-term advantages of crowdfunding.

Match the Perk to Your Business

A great perk feels natural to your brand and operations:

• Ice cream shop: offer a behind-the-scenes tasting experience.

• Event venue: give early access or discounted booking rates.

• Film company: offer the chance to appear as an extra or attend the premiere.

• Any business: invite investors to a founder dinner or a special meet-and-greet.

The best perks feel special to investors but also reinforce your business’s story.

Keep Delivery Simple

Whenever possible, choose perks you can fulfill digitally. Email-based rewards—such as a store pickup voucher, a future coupon, or an event invitation—save you time and money. You won’t need to manage addresses or shipping logistics, and delivery can happen instantly.

Ask Your Investors

One of the most effective ways to identify perks is to ask your potential investors what excites them. Their feedback often sparks creative ideas you might not have considered. Every business has something of value to offer; the key is to tap into that connection.