Social media can amplify your raise: it surfaces the story to customers, expands reach, and drives traffic to your campaign page. Aim for concise language, a strong visual, and a single call-to-action.

What every post should include

• Business name: Lead with your company name so it’s clear this is a business raise.

• Compelling visual: Use a crisp product shot, team photo, or 5–15s video clip that honestly reflects the company.

• Campaign link: Make the link unmissable. On Instagram, put it in bio (or use a link tool) and say “link in bio.” On other platforms, place the link in the post. Add UTM tags for tracking.

• Clear ask: Include one call to action like “Learn more and invest” or “Get details on our loan.” 

• Hashtags: Insert 1–2 company brand tags (e.g., #CompanyName) and 1–3 relevant tags (#SmallBusiness, #CommunityInvestment). Keep them at the end of the post.

Post everywhere your audience lives

Cross-post to LinkedIn, Facebook, X, Instagram, and relevant groups/communities. Tailor length and tone slightly, but keep the same core content and link.

Keep it compliant 

• If you include offering terms, keep the post to a short “tombstone” (basic facts and a portal link).

• If you do not include terms, you can talk generally about the business and link to the portal for details.

• If anyone is compensated to promote, they must disclose that every time they post.
  (This is general guidance, not legal advice. Always follow your portal’s rules.)

Ready-to-use templates

1) General awareness post (no terms)

[Company Name] is growing—thanks to our community. We’ve opened a way for supporters to back us and follow our progress. Learn more on our campaign page: [link]
#[CompanyName] #SmallBusiness #Community

2) “Tombstone” post (with terms kept brief)

[Company Name] is conducting a Regulation Crowdfunding offering on [Portal Name]. Learn more and invest here: [link]
Security: loan note Minimum: $[ ] Rate: [ ]% Term: [ ] months Deadline: [MM/DD]
Company: [Legal Name], [City, State] — [one-line what you do]
#[CompanyName] #CommunityInvestment

3) Launch day (no terms)

We’re live. Our community loan is open to supporters who want to back what we’re building at [Company Name]. Read the story and see how it works: [link]
#[CompanyName] #SmallBusiness

4) Progress update (campaign phase)

Update: [X]% of our goal raised with [Y] days left. This week we [milestone: shipped [x] / opened new location / signed a partner]. Thank you to everyone sharing our post. Details: [link]
#[CompanyName] #Crowdfunding

5) Countdown (final week)

[7] days left to support [Company Name]. Read how the loan works and see our latest progress here: [link]
#[CompanyName] #Community