A strong pitch video reliably improves crowdfunding outcomes across platforms. For example, Indiegogo reports that campaigns with a pitch video raise approximately 4× more than those without, and Kickstarter has long said projects with videos succeed more often than those without. Keep it short and focused.

What your video should cover (60–120 seconds)

• Hook (0:00–0:10): Start with a one-liner about who you are and what you do.

• Founder face time (0:10–0:25): Briefly introduce yourself; investors fund people so give them some face time with the founders

• Problem → Solution (0:25–0:45): Show investors the pain point and how your product/service fixes it.

• Proof (0:45–1:05): Give one or two concrete wins (customers served, revenue milestone, demo in action).

• Use of proceeds (1:05–1:20): What the funds buy and why it drives repayment/growth (keep numbers simple).

• Call to action (last 5–10s): “Learn more and invest at [portal link].”

Aim for 1–3 minutes. Shorter tends to perform better, and the first 10–30 seconds matter most.

What to film

• A-roll: You, speaking to camera (quiet room, eye-level lens).

• B-roll: Product in use, team at work, location, customers.

• On-screen text: Company name, a one-line value proposition, the portal URL.

• Captions: Be sure to add subtitles for silent autoplay and accessibility.

Audio & picture

• Be sure to prioritize audio quality. You can use a clip-on or USB mic. Record talking points in a soft, quiet room).

• Use window light or two lamps at positioned at 45° angles to avoid backlighting.

• Be sure to set the camera on a tripod or a stack of books to stabilize the shot.

Keep it compliant

• If you discuss terms, keep it to a short “tombstone” notice (basic facts and a portal link).

• Otherwise, talk generally about the business and always link to the offering page for details.
  
  (General guidance, not legal advice—check your portal’s rules.)

One-page template

OPEN (owner, on camera):
“Hi, I’m [Name], founder of [Company]. We help [target audience] [solve problem] with our product/service.”

SHOW (use b-roll with a voice over):
“Here’s how it works: [simple explanation]. This year we [1 proof point], and customers tell us [short quote].”

USE OF FUNDS (owner, on camera):
“With this community loan, we’ll fund [inventory/equipment/expansion] so we can [capacity/cost outcome].”

CLOSE (owner and a URL on the screen):
“If this resonates, learn more and invest on our campaign page: [link].”

Editing checklist

• Add a title or caption right away so viewers know the company and the offering.
• Try to trim the video to approximately 2 minutes; cut content that doesn’t advance the story.
• Test with 3–5 people asking: “What do we do?” “Why now?” “Where do I click?” (If they hesitate, reshoot or edit for clarification.)