Wondering how to run a successful campaign on Token Interest? These tips will help you plan, launch, and maintain a strong raise.

1. Prepare Before the Launch

Preparation is critical. Start by talking with people who already know your company—friends, advisors, customers—and gauge their willingness to invest. Identify a few early supporters before your campaign goes live. Campaigns that show initial backing attract more investors, because people are more confident joining a raise that’s already gaining momentum. A campaign with no early investors can struggle to get off the ground.

2. Set a Clear Funding Goal

Investors need to know your minimum funding goal so they can see how much more support is required. You should also decide whether you’re open to raising above that target and, if so, how much. Campaigns that are close to reaching their goal tend to attract additional investors—momentum inspires confidence.

3. Show How Funds Will Be Allocated

Investors want transparency about how their money will be used. Break expenses into clear categories (e.g., product development, marketing, inventory, operations) and present the breakdown visually—such as with a pie chart or infographic. A simple visual makes it easy for investors to understand your priorities and builds trust.

4. Submit an Initial Application

Before you launch a campaign on Token Interest, you must submit an initial application or contact us at support@tokeninterest.finance. Every company is evaluated to ensure compliance. The review includes background checks of owners and officers holding 20% or more of the company, as well as confirming that you have appropriate financial information and a credible business plan. Click here to start your application.

5. File a Form C and Complete the Campaign Application

After your initial application is approved, you’ll need to submit a Form C to the SEC. This form collects basic information about your company. Token Interest will assign an associate to guide you through the process and answer any questions. Click here to learn more about filing Form C.

6. Present Yourself Professionally

Professionalism inspires confidence. Investors are less likely to commit if your materials are unclear, inconsistent, or too casual. Review all of your writing, visuals, and marketing materials carefully. A company that looks organized and credible is more likely to be trusted—and trusted companies raise more funds.

7. Offer Rewards

Although not required, Token Interest encourages issuers to offer rewards or perks. If investors can select preset contribution levels that include a reward, they’re more likely to increase their investment. Even small increases across many investors can help your campaign reach its goal. Click
here for guidance on choosing rewards.

8. Create a Compelling Video

Investors often prefer to absorb information quickly and easily. Campaigns with a strong pitch video are significantly more likely to succeed. A well-made video can convey your message with energy and emotion, get investors excited about your idea, and even inspire them to share your campaign with others. Click
here to learn more about creating a pitch video.

9. Use Social Media Strategically

Social media is a powerful, cost-effective marketing tool. Successful campaigns often leverage multiple platforms to share updates, highlight milestones, and generate buzz. We highly recommend planning a basic social media calendar to keep your campaign visible throughout your raise.

10. Stay Engaged Throughout the Campaign

Many potential investors will read the campaign’s discussion board before making a commitment. Monitor the discussion area daily and respond promptly to questions. Being responsive shows professionalism and builds trust—two qualities that influence investment decisions.

11. Keep Investors Updated

Token Interest allows companies to post updates during their raise. Sharing milestones—such as hitting funding thresholds, new partnerships, or product progress—can encourage additional investment. You can also host online Q&A sessions to address investor questions directly. Click 
here for ideas on what to include in your updates.